Ready for your virtual closeup?
Lawrence Lessig argued in his book Free Culture: The Nature and Future of
Creativity that the bulk of consumers learn about new technology through
Americans learned about the radio from newspapers. They
heard about the television via radio. My mother learned about the Internet from
a dancing baby on Ally McBeal.
Now television programmer RDF USA – creator of such high art
as Wife Swap – wants to put
the synthetic world on the small screen. Sleuths uses "mobile participation
television," blending community interaction with interactive advertising.
Continue reading Interactive TV Promises Smarter Consumers
The release of James Cameron's epic Avatar put virtual marketing square in the sights of major companies like McDonalds.
Today Pixels and Policy looks at why virtual marketing is a potential game changer for smart companies.
Read on to find out why more brands are jumping into the Metaverse than ever before, all thanks to a groundbreaking shift in HOW companies advertise in virtual worlds.
Continue reading Why Smart Brands are Jumping Into Virtual World Marketing
We'll be the first to admit that sometimes Pixels and Policy gets it wrong, but this one leaves us with some especially foul egg on our faces.
Less than a day after our article outlining how browser worlds like Metaplace have vast growth potential, Metaplace announced it plans to shutter its virtual doors on January 1, 2010.
Pixels and Policy takes a look at what the closure of Metaplace means for the wider genre of free-to-use, browser-based virtual worlds.
Continue reading What Does the Closure of Metaplace Mean for Social Gaming Worlds?
Back in September we voiced concerns that media hype from around the globe might be putting too much pressure on companies specializing in augmented reality technology. Our fear? That they'd push out inferior products to take advantage of consumer and media hype.
Our concerns were valid, as a recent report from ReadWriteWeb notes that the popular augmented reality iPhone app "Layar" has been pulled from the App Store by its development team. Pixels and Policy reports.
Continue reading Augmented Reality Hits a Snag: Layar iPhone App Pulled from App Store
While the big graphical virtual worlds developers grapple with each other about standardizing the virtual experience for consumers, several big social media websites are steaming towards currency standardization with surprising cooperation.
Pixels and Policy reports on how several social media sites are preparing for the launch of a currency exchange in early 2010. It's going to change the way social media does business.
Continue reading Social Media Websites Move Toward Virtual Currency Standardization
Graphics cards are declining in price, and increasing computer power means the landscape of the Metaverse looks more realistic than ever before.
So why are so many users migrating to graphically simple in-browser virtual worlds like Metaplace?
Pixels and Policy looks at why increasing graphical capability is no longer the biggest deal in online gaming.
Continue reading Why Embeddable Virtual Worlds are the Future
Another day, another step forward for Pixels and Policy's most controversial acquaintance, Blue Mars.
This time, though, Blue Mars takes a development step even we can't quarrel with – fully integrated Adobe Flash for interactive in-world 'net browsing.
Pixels and Policy takes a look at what this means for Blue Mars and its competitors.
Continue reading Blue Mars Brings Business-Friendly Adobe Flash Capability In-World
The DoE's island is impressive, but empty.
Until recently, the Department of Energy''s involvement in Second Life has been limited to
hosting a speaker through the University of Delaware's Second Life
lecture series,"Global Agenda." This attracted a few dozen avatars, some of whom even stayed through the entire speech.
Fascination with virtual worlds, especially Second Life, has led several government agencies to construct outreach and public education centers in the Metaverse.
Now, after several years of concerted development, these virtual temples to the Department of Energy and the NOAA sit mostly unused, victims of what one tourist calls "the big empty."
Continue reading Virtual Tourists Show Little Interest in U.S. Government Sims
Pixels and Policy has looked at how gender idealization pushes some women to oversexualize their avatars, but it doesn't seem to be dissuading girls from gaming.
A new study by University of Southern California Professor Dmitri Williams shows that women spend more time in-world than men despite being in the minority of total gamers.
Pixels and Policy takes a look.
Continue reading New Study: Women Spend More Time in Virtual Worlds Than Men
Virtual gambling never really went away
In the virtual world, bondage
enthusiasts frequent the same nightclubs as conservative
Pakistanis and Republican political
. Amidst this digital sea of acceptance, one thing is strictly
taboo: online gambling.
After the passage of the Unlawful Internet Gambling
Enforcement Act in late 2006, virtual worlds like Second
Life closed the books on what had been a lucrative career for a few aspiring
Or did they? As Pixels and Policy found out in a recent trip
to the virtual worlds of EVE Online,
Second Life, and Evony, illicit wagering
has found a way around the power of Congress and developers.
Continue reading Why Virtual Gamblers Beat the Feds, the Developers, and the Law