to a study by Deloitte,
rapidly industrializing Brazil is prepared to sate
its citizens’ craving for virtual worlds by expanding its commercial Metaverse
presence. Wired Brazilians are prepared to build virtual worlds that appeal to
the Latin American community.
Who’s ready for some creative destruction?
In-World and Out
20 years ago, Brazil was just another Latin American country
with crippling governmental problems. A commodities boom and shrewd leadership –
most notably the techno-friendly terms of President “Lula”
Da Silva – helped turn world impressions on their head.
According to the Deloitte study, Brazil leads the world in
logged-in citizens, with over 34% of the Brazilian population actively participating
in virtual worlds. These aren’t just passive players – 55% of Brazilians are
virtual content creators in either online worlds or social media, compared to
just 45% in the United States.
This means big things for Brazil in the coming years. Brazil’s
population is young, with an average
age of 28. Compare that to the middle-aged
United States, at 37 years. The content creation and web development skills
young Brazilians will bring to the international job market as their country
continues its economic climb will almost certainly compete with older American
America’s Internet advantage means little. Despite having
nearly 75% of Americans wired compared to only 25% of Brazilians, the Deloitte
study shows Brazilians are setting the pace in terms of content creation and
the development of small start-up virtual worlds. What
they lack in connected population, Brazilians make up for in long-repressed
With programs like ClaseMovil aiming to spread virtual world
literacy in Latin America through online classrooms, the possibility of a
Brazil becoming a booming techno-hub is increasingly likely.
As the 2016
Olympics brings new attention and investment to Brazil’s budding virtual
industries, the United States and China may soon have a new turf war in the