The media fell in love with Barack Obama's virtual world outreach, from Second Life campaign offices to the (now) Presidential Twitter Account and a multi-million member Facebook fan page. As Americans head into the 2010 Midterm Elections, candidates and incumbents from both sides of the political aisle are making virtual outreach a priority.
But all is not well in the virtual campaign world. Hopes are running high that candidates in the United Kingdom's upcoming elections will make use of the same kind of game-changing technology that thrust Barack Obama into the White House. But as one major international newspaper reports, the outsized success of virtual political campaigning in the United States may not expand well to countries lacking America's unique electoral system.
The great vault into the future promised by virtual world campaigning and critiqued by this blog back in December may be progressing slower than social media's mavens like to think. Let's take a look.