Over the past decade I’ve had the opportunity of assisting hundreds of companies with their lead generation and marketing efforts. One thing is for certain, marketing has dramatically evolved over the past 10 years. In today’s digital age, people are engaged online now more than ever. We now have communities, activities, group gatherings, and meetings happening in a parallel digital universe. We chat, meet, study, attend seminars, watch movies, find dates, take courses, work, and consult Google for all our questions. The ability to find and distribute information to your online audience has become incredible. For small to mid-sized companies with budget constraints, it’s crucial they take advantage of this opportunity. Otherwise, companies may find themselves resembling the picture in this post.
More new digital technologies have evolved than ever before allowing small companies to compete with their larger rivals on an even playing field. This playing field “leveler” I’m speaking about has come about through strategic inbound marketing. Launching an inbound marketing campaign can literally create a lead generation machine for your company at a fraction of the cost of traditional outbound marketing such as radio, television, print and mail. It can also significantly reduce your pay-per-click and ad spends online by driving more leads to your company through organic search. Its crucial today more than ever before that your prospects “find you” online when looking to buy. Continue reading Inbound Marketing – Lead Generation DO or DIE