Interactive TV Promises Smarter Consumers

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Ready for your virtual closeup?

Lawrence Lessig argued in his book Free Culture: The Nature and Future of
Creativity
that the bulk of consumers learn about new technology through
old technology.

Americans learned about the radio from newspapers. They
heard about the television via radio. My mother learned about the Internet from
a dancing baby on Ally McBeal.

Now television programmer RDF USA – creator of such high art
as Wife Swapwants to put
the synthetic world on the small screen.
Sleuths uses "mobile participation
television," blending community interaction with interactive advertising.

Continue reading Interactive TV Promises Smarter Consumers

Will In-Game Advertising Soon Visit the Virtual World?

Pep4 Large consumer brands are leaping into virtual worlds at a startling pace, according to a report recently published by marketing industry source Brand-E.

For those who play in a variety of browser and software online worlds, this shouldn't be too surprising. But its long-term effects certainly are.

Pixels and Policy takes a look at how tough economic times are driving developers to seek revenue anywhere they can, and why this might cause long-term damage to gaming's integrity.

Continue reading Will In-Game Advertising Soon Visit the Virtual World?