Audi Markets Real Car Through Virtual Test Drives

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Audi's electric R8: very very virtual

The old stereotype of the slick-haired, cheap-suited car dealer may be coming to an end, if German carmaker Audi has anything to say about it.

That's because this clever Volkswagen subsidiary is marketing their new electric Audi R8 by letting online gamers test drive it in a fantasy racing game.

Pixels and Policy investigates.

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