Every once in a while I get a
really interesting letter about the potential "game changing" business
applications of the super-hyped augmented reality "industry." I'm deeply
skeptical about AR's ability to change anything until comprehensive
standards are developed to define exactly what constitutes an "AR
product," but the article I received deserves closer review.
interesting article comes straight from the tech blog Vision
Mobile. In the article, Andreas Constantinou, one of a new crop of
reporters looking at augmented reality, discusses the unique economies
created by augmented reality and virtual worlds with an eye towards the
But is Constantinou overly
optimistic about the transformative power of augmented reality?
From the Vision Mobile article:
What's interesting is when entire new economies emerge,
new systems for creating value and monetising from that value. I
would argue that in the last few years we have been witnessing the
creation of Augmented Economics, the economy formed by superimposing
value on top of our physical world. But let me take a step back to
Let's take a look at
the market potential of augmented reality services, both tethered to the
webcam and desktop computer model of today as well as some new
innovators hoping to bring augmented technology to new and interesting
areas of traditionally old-technology business.
Continue reading Does Augmented Reality Have Broad Market Potential?
Ever since Augmented Reality hit the mainstream, it seems like every sector of the consumer market is rushing to develop the next major "Augmented Reality capable" technology. Eagle-eyed consumers have been bombarded with everything from pop-culture magazines rendered in augmented animation to the music industry developing interactive AR albums.
Pixels and Policy has always been wary about the proposed miracle of Augmented Reality, even as we cautiously hope for its continued development and fine-tuning. If some recent articles from across the media are any indication, our skepticism about Augmented Reality is becoming a new fad.
Continue reading ComputerWorld, Consumers, and the Uncertain Future of Augmented Reality
Back in September we voiced concerns that media hype from around the globe might be putting too much pressure on companies specializing in augmented reality technology. Our fear? That they'd push out inferior products to take advantage of consumer and media hype.
Our concerns were valid, as a recent report from ReadWriteWeb notes that the popular augmented reality iPhone app "Layar" has been pulled from the App Store by its development team. Pixels and Policy reports.
Continue reading Augmented Reality Hits a Snag: Layar iPhone App Pulled from App Store
There are plenty of situations where a graphical overlay of helpful information might be useful, but augmented reality is still struggling to find potential consumer applications beyond iPhone novelty.
Now an emerging augmented reality company might have found a friend in need – the sagging CD music industry.
Pixels and Policy takes a look at how an old dog might be learning some new tricks.
Continue reading Augmented Reality Finds a Partner in The Music Industry