ComputerWorld, Consumers, and the Uncertain Future of Augmented Reality

Ever since Augmented Reality hit the mainstream, it seems like every sector of the consumer market is rushing to develop the next major "Augmented Reality capable" technology. Eagle-eyed consumers have been bombarded with everything from pop-culture magazines rendered in augmented animation to the music industry developing interactive AR albums.

Pixels and Policy has always been wary about the proposed miracle of Augmented Reality, even as we cautiously hope for its continued development and fine-tuning. If some recent articles from across the media are any indication, our skepticism about Augmented Reality is becoming a new fad.

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