Does Augmented Reality Have Broad Market Potential?

Every once in a while I get a
really interesting letter about the potential "game changing" business
applications of the super-hyped augmented reality "industry." I'm deeply
skeptical about AR's ability to change anything until comprehensive
standards are developed to define exactly what constitutes an "AR
product," but the article I received deserves closer review.

Today's
interesting article
comes straight from the tech blog Vision
Mobile. In the article, Andreas Constantinou, one of a new crop of
reporters looking at augmented reality, discusses the unique economies
created by augmented reality and virtual worlds with an eye towards the
future.

But is Constantinou overly
optimistic about the transformative power of augmented reality?

From the Vision Mobile article:

What's interesting is when entire new economies emerge,
new systems for creating value and monetising from that value. I
would argue that in the last few years we have been witnessing the
creation of Augmented Economics, the economy formed by superimposing
value on top of our physical world. But let me take a step back to
explain.

Let's take a look at
the market potential of augmented reality services, both tethered to the
webcam and desktop computer model of today as well as some new
innovators hoping to bring augmented technology to new and interesting
areas of traditionally old-technology business.

Continue reading Does Augmented Reality Have Broad Market Potential?

Hiro Pendragon on the Shifting Focus of Virtual World Platforms

Today's post is a great read from Hiro Pendragon (Ron Blechner), former CTO of Involve, Inc. and a long-time writer and analyst of business and professional trends in virtual worlds. Hiro recently sat as a guest for a Second Life panel discussion about PBS's "Digital Nation" documentary.

This year will see increasing corporate and academic use of
virtual worlds for private, individual ventures. Marketing efforts in virtual
worlds are pretty much frozen solid, but will thaw a little proportionate to
the recovery of the economy.

Second Life will continue to be the industry
leader for interactive virtual worlds, while opensim-based and Second Life
spinoff worlds will enjoy success for ones that stay cheap or that cater to a
specific niche. But first, let's rewind to 2009.

Continue reading Hiro Pendragon on the Shifting Focus of Virtual World Platforms