Ariella Furman on Machinima as a New Business Language

Today we have a guest post from Second Life resident and machinima evangelist Ariella Furman. Ariella, the CEO of ALM Productions, lays out the argument for integrating high-quality machinima into the everyday business practices of companies large and small. Furman's eye for the branding power of machinima may be ahead of its time, but businesses are quickly catching on.


The world of business embodies many different languages. The world of
the image is just one of those languages, that when combined with a
brand, can produce limitless possibilities.

I always saw business as an
almost fake, overproduced foreign language. When I was getting my
degree, everyone told me to minor in business. I dropped out of the
very first pre-requisite I had to take; it just wasn't my thing. I was
a pure film school geek! Then I discovered machinima.

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