Interactive TV Promises Smarter Consumers

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Ready for your virtual closeup?

Lawrence Lessig argued in his book Free Culture: The Nature and Future of
Creativity
that the bulk of consumers learn about new technology through
old technology.

Americans learned about the radio from newspapers. They
heard about the television via radio. My mother learned about the Internet from
a dancing baby on Ally McBeal.

Now television programmer RDF USA – creator of such high art
as Wife Swapwants to put
the synthetic world on the small screen.
Sleuths uses "mobile participation
television," blending community interaction with interactive advertising.

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A Closer Look at Blue Mars and Corporate Content

Bluemars02 Monday's article outlining how Blue Mars appears to be setting up a content creation system tailored toward established businesses stirred up some strong reactions in our e-mail inbox.

Virtual entrepreneurs raised on Second Life's individual development environment protested Avatar Reality's "brazen sop" to large companies, as one commenter posted.

Blue Mars had its defenders, exemplified by commenter Rock Vacirca, who gave us a tongue lashing for ignoring the intricacies of Blue Mars's 'terraforming' system. Vacirca argued that the registration process discourages the intellectual property theft currently rocking Second Life.

At the prompting of readers both for and against the article, we explored further into Blue Mars's content creation plans. What we found further confirms our worries.

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Blue Mars Gives Corporations a Monopoly on Content Creation

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   Will players accept very restricted development tools?

We received our strongest hints yet that Avatar's Blue Mars is moving towards an in-world policy that would make large corporations the sole licensed content sellers in their virtual realm.

I spoke with Blue Mars guide Summer Studio about the ins and outs of getting content built in Blue Mars.

As you might recall, our review of Blue Mars praised its graphical beauty and hauntingly realistic character models while slighting it for feeling empty. Now, we don't mean empty in the physical sense. We just felt something was, well, missing from Blue Mars.

That missing something is content creation, and by the look of things, individual users have some serious hoops to jump in order to unlock the modeling power of CryEngine 2.

Continue reading Blue Mars Gives Corporations a Monopoly on Content Creation