Why So Many Organizations Struggle for Success in Virtual Worlds

Palomar_002-712712One of the most interesting and
controversial discussions currently taking place amongst the virtual
world cognoscenti is also one of the most vexing for the companies and
government agencies hoping to capitalize on the growing communication
power of virtual worlds.

Despite the best efforts of
developers like Cisco, the Department of Energy and a mix of other
public and private organizations, many more corporate/government Second
Life installations fail than survive and thrive.

Pixels and Policy takes a look at why.

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Virtual Tourists Show Little Interest in U.S. Government Sims

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        The DoE's island is impressive, but empty.

Until recently, the Department of Energy''s involvement in Second Life has been limited to
hosting a speaker through the University of Delaware's Second Life
lecture series,"Global Agenda." This attracted a few dozen avatars, some of whom even stayed through the entire speech.

Fascination with virtual worlds, especially Second Life, has led several government agencies to construct outreach and public education centers in the Metaverse.

Now, after several years of concerted development, these virtual temples to the Department of Energy and the NOAA sit mostly unused, victims of what one tourist calls "the big empty."

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Touring the Corporate Graveyards of Second Life

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     Cisco's virtual hospital is a spooky wasteland.

In the spirit of Halloween, we thought it would be interesting to take a look at some of the corporate ghost towns scattered across the fickle landscape of Second Life.

InfoWorld did a great write-up on the history of corporate failure in the Metaverse, and one thing is certain: Large or small, tech or apparel, Second Life has swallowed up some of the best companies the real-world has to offer.

Pixels and Policy takes a look at why so many companies are failing in the Metaverse, and why the U.S. government is the newest body in the graveyard of corporate hopes.

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