Trademarking Avatars and the Future of Virtual Ownership

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Aimee Weber (TM)

Back in late October I wrote about how how Second Life content creator Aimee Weber sought to have her avatar's name made into a registered trademark. Well, all legal hurdles were cleared and a bit of virtual world history made in the process. 

 

This is a natural progression of any technology that allows individuals to make profit. Many virtual worlds journalists have been predicting an "avatar singularity" – where the user creates and owns a single avatar for use in virtual worlds as far afield as Blue Mars and Everquest.

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Is the Linden Dollar a Ticking Time Bomb?

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Pixels and Policy reader and virtual world enthusiast Doubledown Tandino left a thought-provoking comment on our article about the lack of competition in the virtual world. Tandino made the argument that attaching a dollar value to Linden Dollars is really a work of fiction:

Linden Lab…says [the exchange rate] is $260L to
$1 USD every day…so it is. and the world believes it. It is fortunate
that the bubble hasn't burst on the fictitious economy.


It's an intriguing argument, so Pixels and Policy decided to take a look at the confidence behind the currency. Is Second Life's economy just irrational exuberance?

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Linden Lab Reforms Intellectual Property Protection Standards

Dmca As the heat from Eros LLC's lawsuit against Linden Lab ratchets up, the Lindens may be laying the groundwork for a possible negotiated settlement by giving Eros one of its main asks.

Will Linden Lab's tougher stand on intellectual property protections and speedier IP infringement reporting solve its legal woes?

Pixels and Policy takes a look at what recent announcements by Linden Lab mean for the future of content creation in Second Life, and why residents will learn to live with slightly restricted creation regulations.

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Linden Lab Heads to Court as Copyright Case Heats Up

Justice_av The Second Life Herald has been doing some great work analyzing the legal arguments of Linden Lab and Eros LLC ahead of the confidential discovery portion of Stroker Serpentine's intellectual property suit against the livid Lindens.

Linden Lab recently hit back at Serpentine's case in a strongly-worded filing that claimed the Lindens in no way infringed on Serpentine's intellectual property rights, and that the Lab isn't responsible for individual instances of design copying.

How strong is Linden Lab's case, and what could this suit mean for the future of content creation in the virtual world? Pixels and Policy investigates.

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Virtual World Lawsuits Get Their Day in Court

20071209-court Stroker Serpentine's copyright infringement case against Linden Lab may be the most high-profile virtual worlds lawsuit to date, but Eros LLC isn't the only group feeling especially litigious lately.

The New Scientist just published a thought-provoking article on what it means to see the virtual world in real-life courtrooms. This raises an interesting question: Does bringing the entirety of U.S. law into the virtual world dampen the fantasy experience?

Pixels and Policy did some research on whether your party's Healer might need malpractice insurance.

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