Are Social Media Games Reaching Market Saturation?

020909121934gameBig_farmville Social media is a fickle industry, and long-term success requires near-constant innovation and commitment. Yet social media games from titans like Zynga are drawing in millions of users while remaining fundamentally unchanged.

Could social gaming be in for its own version of the dot com bubble of the 2000's? Pixels and Policy investigates the risk of saturation in the growing social gaming market.

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Zynga’s Surging Revenue Shows Online Gaming’s Increasing Clout

6735_110500212090_683847090_2715127_968184_n Recent negative press about FarmVille developer Zynga has done little to rock the financial prospects of the "social gaming" giant, recent reporting by CNN and CNET reveals.

In fact, Zynga is poised to outdo the previous quarter's impressive performance before posting even more impressive financial figures amid a global recession and market turmoil.

Pixels and Policy investigates why Zynga has weathered the publicity storm, and why gaming companies are thriving in one of the largest economic contractions in decades.

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