How Tough Economic Times are Encouraging Virtual Workplaces

Leftimg The sputtering global economy could have a silver lining – companies looking to cut travel costs are turning to the virtual world for more business services than ever.

As CNN reports, companies are increasingly turning to telecommuting and virtual conferencing in graphical virtual worlds as a means of shaving costs and remaining competitive in an economy where credit is still tight and government life preservers are harder to come by.

Pixels and Policy takes a look at the exodus to the virtual business landscape.

Continue reading How Tough Economic Times are Encouraging Virtual Workplaces

Thinking Virtually: Helping Companies Succeed in Marketing to the Metaverse

 

From Audi
digitally marketing their new electric car
to a slew of virtual
reality themed Hollywood blockbusters
, focusing on virtual worlds as a
potential revenue source is all the rage. But as companies have repeatedly shown by high-publicity failures, marketing in the virtual world is a tricky proposition.

Pixels and Policy looks at how to effectively market products to eager eyes in the Metaverse.

Continue reading Thinking Virtually: Helping Companies Succeed in Marketing to the Metaverse

Companies Consider Virtual Employee Standards of Conduct

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Scantily-clad waitresses may move burgers and wings at Hooters, but companies like IBM are less than pleased to find employees involved in virtual worlds dressing in bondage gear and digital phalluses.

A recent press release from industry research firm Gartner, Inc. sheds some light on the obvious reasons why big business might not want its employees' virtual representations dancing around in a Department of Energy-themed ballgag:

As the use of virtual environments for business purposes grows, enterprises need to understand how employees are using avatars in ways that might affect the enterprise or the enterprise’s reputation

We covered the possible professional conflicts of real-world workers indulging in virtual fantasy last week. In light of the Gartner report, this controversial issue deserves a closer look.

Continue reading Companies Consider Virtual Employee Standards of Conduct

Want Virtual Worlds to Take Off? Simplify the Controls.

Controls

                        
Is that a Wiimote?


We just got finished reading a
well-researched and optimistic piece of Metaverse research by Shellie Karabell of the INSEAD Business School.

In his study, Karaball notes half a dozen reasons to be optimistic about the Metaverse over the next few years. But he also makes note of a major stumbling block to the wide adoption of virtual worlds without fully appreciating its importance:

For many curious potential users, logging in is easy. It's getting around that drives them away.

Continue reading Want Virtual Worlds to Take Off? Simplify the Controls.