We just got finished reading a well-researched and optimistic piece of Metaverse research by Shellie Karabell of the INSEAD Business School.
In his study, Karaball notes half a dozen reasons to be optimistic about the Metaverse over the next few years. But he also makes note of a major stumbling block to the wide adoption of virtual worlds without fully appreciating its importance:
For many curious potential users, logging in is easy. It's getting around that drives them away.