Media Hype Could Permanently Damage Augmented Reality

6a00d8341bf7f753ef01157203c76e970b-800wi The media appears quite smitten with augmented reality technology, the webcam-based tool that allows graphical, interactive overlays to be placed over most objects sporting a special bar code.

The problem is, excessive media hype could end up damaging augmented reality's much-needed development, turning a possibly great future product into a barely useful current one.

Let's look at why augmented reality is a promising technology almost certain to underwhelm, especially after the hype treatment heaped on its promise by the mainstream medi

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Retail Outlets Jump Into the iPhone’s Augmented Reality


Helping you find your latté

On the off chance you've ever had trouble finding a Starbucks – perhaps somewhere in the middle of Death Valley – now you can point your iPhone down the street and get instant directions to the nearest $5 cup of coffee.

Papa John's Pizza is also getting in on the augmented reality fun through a lucrative sponsorship of the iPhone's latest augmented offering: WorldSurfer by GeoVector.

Point your iPhone in any direction, so the idea goes, and the built in GPS will tell you where the nearest undercooked slice of dough is.

GeoVector and other augmented reality companies are making a lot of dough by catering to Big Pizza. Find out why augmented reality will make sating your lust for chicken wings easier than ever before.

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Augmented Reality Contacts Offer Consumers Enhanced Vision


In the near future, consumers around the world could take a look at 1600 Pennsylvania Avenue and see a lot more than the White House.

Perhaps they'll skim through a drop-down list of every American President, or maybe they'll skim the most recent legislation signed by the President.

Pixels and Policy takes a look at a new report by CNET outlining a brave new world for augmented reality.

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All In The Family: Zynga Sues Playdom for ‘Mafia Wars’ Rip-Off

Just a day after our coverage of how social networking games like Zynga's Mafia Wars are raking in tens of millions of dollars in revenue every year, news broke that Zynga was headed to court. The unlucky defendant? Playdom, author of the eerily familiar-looking Mobsters. Looks like there's some *ahem* bad blood between the families.

From VentureBeat

Zynga filed another suit claiming
that Playdom had hired away four Zynga employees who had helped the
company steal Zynga’s secrets, including a crucial document called the
Zynga Playbook

The Zynga Playbook is literally the recipe book that contains Zynga’s
“secret sauce,” and its contents would be invaluable to a competitor
like Playdom.

The Zynga Playbook constitutes a collection in one
document of many of the most material non-public commercially valuable
concepts, techniques, know-how and best practices for developing
successful and distinctive social games.

So Zynga argues Playdom allegedly pilfered their "secret sauce" by hiring away employees and pumping them for info. As we mentioned yesterday, Zynga has a lot to fight for – its playbook brought in $50 million in revenue at last count, and a recent expansion of their Texas Hold'em app to the iPhone costs anywhere from nothing (for the lite version) to $34.99.

That said, 'Mobsters' does play like 'Mafia Wars,' but I struggle to find a social networking game that doesn't play similarly to every other social networking game. The real trouble here is the litigation. If big developers like Zynga can sue for a game that resembles its own in theme or mechanics, despite the fact that small producers have only limited mechanics to work with, this could create a chilling effect on small game production.

We've repeatedly seen through iPhone Apps and do-it-yourself Facebook coding that small developers can create products that resonate. The appetite for both graphics and non-graphical virtual worlds is growing, especially for worlds like Mafia Wars that can be played without demanding graphics capabilities. These are the virtual worlds for casual gamers, and casual gaming is a lucrative market, willing to drop hundreds through microtransactions and customization features.

It would be a disservice to the emerging social networking game genre if litigious power players scared small developers away from the platform. There's definitely growth potential there.