ComputerWorld, Consumers, and the Uncertain Future of Augmented Reality

Ever since Augmented Reality hit the mainstream, it seems like every sector of the consumer market is rushing to develop the next major "Augmented Reality capable" technology. Eagle-eyed consumers have been bombarded with everything from pop-culture magazines rendered in augmented animation to the music industry developing interactive AR albums.

Pixels and Policy has always been wary about the proposed miracle of Augmented Reality, even as we cautiously hope for its continued development and fine-tuning. If some recent articles from across the media are any indication, our skepticism about Augmented Reality is becoming a new fad.

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Augmented Reality Finds a Partner in The Music Industry

MK-AZ169_advert_DV_20091028151855There are plenty of situations where a graphical overlay of helpful information might be useful, but augmented reality is still struggling to find potential consumer applications beyond iPhone novelty.

Now an emerging augmented reality company might have found a friend in need – the sagging CD music industry.

Pixels and Policy takes a look at how an old dog might be learning some new tricks.

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