Lawrence Lessig argued in his book Free Culture: The Nature and Future of
Creativity that the bulk of consumers learn about new technology through
Americans learned about the radio from newspapers. They
heard about the television via radio. My mother learned about the Internet from
a dancing baby on Ally McBeal.
Now television programmer RDF USA – creator of such high art
as Wife Swap – wants to put
the synthetic world on the small screen. Sleuths uses "mobile participation
television," blending community interaction with interactive advertising.