Why So Many Organizations Struggle for Success in Virtual Worlds

Palomar_002-712712One of the most interesting and
controversial discussions currently taking place amongst the virtual
world cognoscenti is also one of the most vexing for the companies and
government agencies hoping to capitalize on the growing communication
power of virtual worlds.

Despite the best efforts of
developers like Cisco, the Department of Energy and a mix of other
public and private organizations, many more corporate/government Second
Life installations fail than survive and thrive.

Pixels and Policy takes a look at why.

Continue reading Why So Many Organizations Struggle for Success in Virtual Worlds

Why Do Government Islands Frequently Fail?


Secondlife-postcard

        
Lots of cool info, few interested avatars

NIC Inc
. is best known as the company
behind dozens of state government websites. You know those countless
labyrinthine portals you click through to pay your speeding ticket online?
Thank NIC. 


As it
turns out, NIC decided to expand its business by promoting its e-government
solutions through an expansive and beautiful Second Life island.
 

The
only problem? No one seems interested in discussing government IT solutions
when there’s a dance party only a teleport away. We spoke with NASA’s Learning
Technology Project Manager and Second Lifer Greyark Hightower about why so many
government islands are isolated museums. 

Continue reading Why Do Government Islands Frequently Fail?