One of the major impediments to
widespread use of virtual worlds is standardization. I like to think of
the hundreds of virtual worlds out there as early Italy – a dozen
little empires going about their business more or less independently.
What the virtual world needs is unification, one avatar to rule them all.
As several sources have
been reporting, the desire for one unified avatar is growing, and
worlds interested in capturing e-commerce may find they have no choice.
The age of the persistent avatar may be closer than we think.