Update: Wal Mart’s “Virtual Clothing Store” Hopes to Redefine E-Retail

Back in September 2009, Pixels
and Policy reported on how designer Norma Kamali planned to introduce
her line of Wal Mart clothing exclusively through virtual worlds.
Prospective customers could create an avatar with their measurements
and quickly flip through an entire collection of clothing as if they
were in the infamous retailer's fluorescent halls.

Today we take a look at how Wal
Mart's virtual clothing stores reinforce another argument we've made in
the past — that advertisers are getting smarter about how they market
products in the virtual world.

Continue reading Update: Wal Mart’s “Virtual Clothing Store” Hopes to Redefine E-Retail