Hiro Pendragon on the Shifting Focus of Virtual World Platforms

Today's post is a great read from Hiro Pendragon (Ron Blechner), former CTO of Involve, Inc. and a long-time writer and analyst of business and professional trends in virtual worlds. Hiro recently sat as a guest for a Second Life panel discussion about PBS's "Digital Nation" documentary.

This year will see increasing corporate and academic use of
virtual worlds for private, individual ventures. Marketing efforts in virtual
worlds are pretty much frozen solid, but will thaw a little proportionate to
the recovery of the economy.

Second Life will continue to be the industry
leader for interactive virtual worlds, while opensim-based and Second Life
spinoff worlds will enjoy success for ones that stay cheap or that cater to a
specific niche. But first, let's rewind to 2009.

Continue reading Hiro Pendragon on the Shifting Focus of Virtual World Platforms

Are Real-World Companies Finally Investing in Comprehensive Virtual Marketing Plans?

Sun-wonderland Just when it seemed like companies were content to ram their heads against the seemingly impenetrable wall of marketing to a virtual audience, a few key movers started shifting strategies.

As a recent article on the "innovation economy" shows, companies are starting to learn from their mistakes and seem ready to make the big thinking shifts necessary to keep a persistent presence in the virtual world.

Pixels and Policy takes a look at what prompted the paradigm shift, and why this could mean boom times for both companies and gamers.

Continue reading Are Real-World Companies Finally Investing in Comprehensive Virtual Marketing Plans?