Can Virtual Worlds Promote Social Activism?

Haiti If you're one of FarmVille's 60 million active players, you've probably seen the option to invest your farm bucks into some truly special sprouts.

Zynga, the owner of addictive Facebook games like FarmVille and Mafia Wars, launched the "Sweet Seeds for Haiti" with the goal of lifting hundreds of impoverished Haitian families from destitution. It may just be working.

By channeling the power of its hundreds of millions of active players across multiple browser-based games, Zynga hopes to be the first major success story in the field of "virtual awareness." Pixels and Policy investigates.

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