Audi Markets Real Car Through Virtual Test Drives

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Audi's electric R8: very very virtual

The old stereotype of the slick-haired, cheap-suited car dealer may be coming to an end, if German carmaker Audi has anything to say about it.

That's because this clever Volkswagen subsidiary is marketing their new electric Audi R8 by letting online gamers test drive it in a fantasy racing game.

Pixels and Policy investigates.

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Interactive TV Promises Smarter Consumers

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Ready for your virtual closeup?

Lawrence Lessig argued in his book Free Culture: The Nature and Future of
Creativity
that the bulk of consumers learn about new technology through
old technology.

Americans learned about the radio from newspapers. They
heard about the television via radio. My mother learned about the Internet from
a dancing baby on Ally McBeal.

Now television programmer RDF USA – creator of such high art
as Wife Swapwants to put
the synthetic world on the small screen.
Sleuths uses "mobile participation
television," blending community interaction with interactive advertising.

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