Media Hype Could Permanently Damage Augmented Reality

6a00d8341bf7f753ef01157203c76e970b-800wi The media appears quite smitten with augmented reality technology, the webcam-based tool that allows graphical, interactive overlays to be placed over most objects sporting a special bar code.

The problem is, excessive media hype could end up damaging augmented reality's much-needed development, turning a possibly great future product into a barely useful current one.

Let's look at why augmented reality is a promising technology almost certain to underwhelm, especially after the hype treatment heaped on its promise by the mainstream medi


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The Augmented Reality “Terminator” Love-Fest Continues

Earlier this morning we saw The Independent rolling out the Schwarzenegger nostalgia wagon to explain augmented reality to its readers. Now Telepresence Options, a technology-tracking service, pays out another royalty in their description of augmented reality contact lenses:

In the Terminator movies, Arnold Schwarzenegger's character sees the world with data superimposed on his visual field–virtual captions that enhance the cyborg's scan of a scene.

These visions (if I may) might seem far-fetched, but a contact lens with simple built-in electronics is already within reach;

I can understand The Independent needing to make its tech stories accessible to casual readers on train, but what is it about the allure of Terminator that has even an industry standby like Telepresence Options invoking Arnold?

With cybernetic contact lenses only capable of an 8×8 pixel array as of this writing, there is still a way to go before Terminator tech is standard in every human body. But at least the mentions put Arnold Schwarzenegger at the top of a search unrelated to destructive California wildfires.