Media Hype Could Permanently Damage Augmented Reality

6a00d8341bf7f753ef01157203c76e970b-800wi The media appears quite smitten with augmented reality technology, the webcam-based tool that allows graphical, interactive overlays to be placed over most objects sporting a special bar code.

The problem is, excessive media hype could end up damaging augmented reality's much-needed development, turning a possibly great future product into a barely useful current one.

Let's look at why augmented reality is a promising technology almost certain to underwhelm, especially after the hype treatment heaped on its promise by the mainstream medi


Continue reading Media Hype Could Permanently Damage Augmented Reality