Barack Obama spent nearly $800 million pursuing the White
House in 2008. Over half of that was media spending:
Television, direct mail, rallies, and internet infrastructure, including a virtual Second Life headquarters.
Compared to his expansive broadcast media strategy, Obama's foray into virtual worlds hardly ranks.
Yet the campaign's tiny investment in a corner of the Metaverse will make a big difference in 2012, when politicians begin to integrate virtual worlds into official campaign strategy.