Scantily-clad waitresses may move burgers and wings at Hooters, but companies like IBM are less than pleased to find employees involved in virtual worlds dressing in bondage gear and digital phalluses.
A recent press release from industry research firm Gartner, Inc. sheds some light on the obvious reasons why big business might not want its employees' virtual representations dancing around in a Department of Energy-themed ballgag:
As the use of virtual environments for business purposes grows, enterprises need to understand how employees are using avatars in ways that might affect the enterprise or the enterprise’s reputation
We covered the possible professional conflicts of real-world workers indulging in virtual fantasy last week. In light of the Gartner report, this controversial issue deserves a closer look.
Continue reading Companies Consider Virtual Employee Standards of Conduct
Pixels and Policy took its knocks a few months ago for reporting on the content creation and ownership system of the new virtual world Blue Mars, but now it's Second Life against the ropes.
As a recent Business Journal article points out, Blue Mars is making some big partnerships in an all-out bid to displace Second Life as the virtual world of choice for individuals and business clients alike.
Take a look below the fold for more on the story.
Continue reading Blue Mars Developer Partners with the Smithsonian Institution
Just when it seemed like companies were content to ram their heads against the seemingly impenetrable wall of marketing to a virtual audience, a few key movers started shifting strategies.
As a recent article on the "innovation economy" shows, companies are starting to learn from their mistakes and seem ready to make the big thinking shifts necessary to keep a persistent presence in the virtual world.
Pixels and Policy takes a look at what prompted the paradigm shift, and why this could mean boom times for both companies and gamers.
Continue reading Are Real-World Companies Finally Investing in Comprehensive Virtual Marketing Plans?