One of the most interesting and
controversial discussions currently taking place amongst the virtual
world cognoscenti is also one of the most vexing for the companies and
government agencies hoping to capitalize on the growing communication
power of virtual worlds.
Despite the best efforts of
developers like Cisco, the Department of Energy and a mix of other
public and private organizations, many more corporate/government Second
Life installations fail than survive and thrive.
Pixels and Policy takes a look at why.
Continue reading Why So Many Organizations Struggle for Success in Virtual Worlds
Is that a Wiimote?
We just got finished reading a well-researched and optimistic piece of Metaverse research by Shellie Karabell of the INSEAD Business School.
In his study, Karaball notes half a dozen reasons to be optimistic about the Metaverse over the next few years. But he also makes note of a major stumbling block to the wide adoption of virtual worlds without fully appreciating its importance:
For many curious potential users, logging in is easy. It's getting around that drives them away.
Continue reading Want Virtual Worlds to Take Off? Simplify the Controls.
Cisco's virtual hospital is a spooky wasteland.
In the spirit of Halloween, we thought it would be interesting to take a look at some of the corporate ghost towns scattered across the fickle landscape of Second Life.
InfoWorld did a great write-up on the history of corporate failure in the Metaverse, and one thing is certain: Large or small, tech or apparel, Second Life has swallowed up some of the best companies the real-world has to offer.
Pixels and Policy takes a look at why so many companies are failing in the Metaverse, and why the U.S. government is the newest body in the graveyard of corporate hopes.
Continue reading Touring the Corporate Graveyards of Second Life