Back in September 2009, Pixels
and Policy reported on how designer Norma Kamali planned to introduce
her line of Wal Mart clothing exclusively through virtual worlds.
Prospective customers could create an avatar with their measurements
and quickly flip through an entire collection of clothing as if they
were in the infamous retailer's fluorescent halls.
Today we take a look at how Wal
Mart's virtual clothing stores reinforce another argument we've made in
the past — that advertisers are getting smarter about how they market
products in the virtual world.
Continue reading Update: Wal Mart’s “Virtual Clothing Store” Hopes to Redefine E-Retail
We kicked off 2010 with our report on how the virtual goods market – the virtual farm seeds and dragon-slaying armor you buy with real currency – could hit $5 billion in just under five years. But how has the virtual goods market grown over the past year, and is it an indicator of future trends?
Pixels and Policy takes a look at how the market for swords, armor and Farmville equipment exploded over 2008 and 2009, and why 2010 looks great for the continued expansion of virtual commerce.
Continue reading Investment in the Virtual Goods Market Triples in Size Over 2008 Figures