Update: Wal Mart’s “Virtual Clothing Store” Hopes to Redefine E-Retail

Back in September 2009, Pixels
and Policy reported on how designer Norma Kamali planned to introduce
her line of Wal Mart clothing exclusively through virtual worlds.
Prospective customers could create an avatar with their measurements
and quickly flip through an entire collection of clothing as if they
were in the infamous retailer's fluorescent halls.

Today we take a look at how Wal
Mart's virtual clothing stores reinforce another argument we've made in
the past — that advertisers are getting smarter about how they market
products in the virtual world.

Continue reading Update: Wal Mart’s “Virtual Clothing Store” Hopes to Redefine E-Retail

PBS Frontline to Take a Deep Look at the Social and Cultural Impact of Virtual Worlds

PBS Frontline is one of the few mainstream news sources really taking a look at how virtual worlds are changing our politics, policy and culture. They've looked at everything from the rise of religious organizations in worlds like Second Life to the development of a digital-age telecommuting workforce, and each area of study has advanced the discussion on virtual worlds as a permanent fixture in our lives.

Now, on February 2nd, PBS will take a look at its broadest and most interesting topic so far. In a special event called Life on the Digital Frontier, Frontline takes a look at the many ways online interaction and virtual environments are changing our culture and social norms.

Read on to check out the program's trailer and find out more.

Continue reading PBS Frontline to Take a Deep Look at the Social and Cultural Impact of Virtual Worlds

ComputerWorld, Consumers, and the Uncertain Future of Augmented Reality

Ever since Augmented Reality hit the mainstream, it seems like every sector of the consumer market is rushing to develop the next major "Augmented Reality capable" technology. Eagle-eyed consumers have been bombarded with everything from pop-culture magazines rendered in augmented animation to the music industry developing interactive AR albums.

Pixels and Policy has always been wary about the proposed miracle of Augmented Reality, even as we cautiously hope for its continued development and fine-tuning. If some recent articles from across the media are any indication, our skepticism about Augmented Reality is becoming a new fad.

Continue reading ComputerWorld, Consumers, and the Uncertain Future of Augmented Reality

Entropia Universe Sells Virtual Space Station for Record-Smashing $330,000

300px-Crystalp Earlier this week we wondered what 2010 might show for emerging and expanding virtual economies, especially those related to free-to-play (non-subscription) worlds like Second Life.

According to a recent report in the venerable Virtual Worlds News, the virtual economy is setting new records only a week into 2010 after a virtual region in Entropia Universe sold for over $330,000!

Pixels and Policy investigates.

Continue reading Entropia Universe Sells Virtual Space Station for Record-Smashing $330,000