digitally marketing their new electric car to a slew of virtual
reality themed Hollywood blockbusters, focusing on virtual worlds as a
potential revenue source is all the rage. But as companies have repeatedly shown by high-publicity failures, marketing in the virtual world is a tricky proposition.
Pixels and Policy looks at how to effectively market products to eager eyes in the Metaverse.
Continue reading Thinking Virtually: Helping Companies Succeed in Marketing to the Metaverse
Modern businesses may be finding they have less control over their brand identity than they did even ten years ago. According to a recent Law.com article, social media and virtual worlds are taking branding power from big corporations and giving it to any user with some creativity and an internet connection.
From the article:
Companies are embracing social media because it presents a new
opportunity to be transparent and upfront, says Paul Mussell, senior
counsel of the intellectual property group at Wells Fargo & Company. "The best approach is to get in there and manage your brand, and don't
leave a lot of vacuum space for people to fill," Mussell says. "Because
they will fill it."
Wells Fargo, as many know, adopted their own interactive virtual island in Second Life. Pixels and Policy takes a look at what it's going to take to keep businesses successful in the virtual world.
Continue reading Why Big Business Must Adapt to Virtual Worlds or Fail